Tips to Create a Powerful Message – Part 2
Last week, I shared the first of 5 anchors to create a powerful message. If you haven’t read that yet, please take a few minutes now to go back and read that blog first before you read this one.
As I mentioned before, whether it is speaking to one person in a private conversation or to thousands of people from a stage, it takes a lot of thoughtful pieces to create a powerful message. If you step on my campus you’ll be able to learn all 17 techniques that make up the science of unforgettable speaking, but for now, these top 5 powerful techniques will create big shifts in your conversations and speeches.
Step 2 — Customize your Content for Each Event
I cannot tell you how many times I see speakers, orators, and teachers who have a really great message, but with each new audience they speak in front of, 90% of the message is the same. I gotta be honest with you, some of the people that I know in the industry (even some of my friends) do this too. I love them dearly, but the audience ends up paying because the speaker was being lazy.
You have to customize your message for your audience. You have to know who they are, how they are different, and the time period in which you are delivering the message. You would not be giving the same speech now as you would have in 2019 as too much has changed in the world.
Make sure that your message addresses your audience.
You don’t talk to everyone in your life the same way. If you were talking to a three-year-old, you would have a three-year-old conversation. If you were talking to a 15-year-old, you’d have a 15-year-old conversation in order to relate to them. And if you were talking to a 55-year-old like me, you would speak to me differently. You don’t speak to your partner the way you would speak to your boss or your children or a friend, right? You speak to them in a manner that fits your relationship. It is the exact same thing with your audience. So take the time to customize your message.
You can be talking about the same content and using the same technique, but think of who your audience is. Is it corporate employees? An entrepreneur? A bunch of teenagers? When you customize the content, it allows the audience to feel a more intimate connection to you and lets them know you understand them. Then, they’ll lean in to listen to you because they will think, “He or she gets me.” Give your audience the gift of respect by customizing at least a portion of your content or story that you tell.
How to Customize Your Speech
Think of your listeners as your customers and you are their service provider.
Ask yourself these questions:
- What matters to them most these days?
- What problem are they working to solve?
- What’s keeping them up at night?
- What area would they love to grow in?
- What’s their pain point?
- What are the 10 things that they are tolerating right now?
Ask those questions, collect the data, put it in your back pocket, and create your content, your programs, etc., about what speaks to them.
Share a Story
The other way you can customize your message for your audience is to share a story about when you were where they are right now. Right now I’m in the top-earning bracket, but when I speak, you don’t hear me talk about that or referencing that. You hear me talking about times when I didn’t have money to buy Pampers for Jelani or when I was robbing Peter to pay Paul. Now that is not the only place I’ve been, but when you are in the business of transforming lives, I try to reach the person furthest from me by sharing that story, knowing everyone else in the middle fits. I share stories about feeling afraid to let my light shine. I share relevant stories for where my audience is right now, not where I am right now.
Acknowledge Why They’ve Showed Up to Hear You
The third way to customize your message for your audience is to acknowledge why they have shown up to the event (virtual or live). Acknowledge what they’re looking for. Let them know, “I see you, and I know why you are here.” Let them know you know the real things in life they are dealing with or pains they are looking to relieve.
Remember, this show is not just a monologue. It’s a dialogue. I love talking with you. And the way we talk is I share something with you here, and then you comment below and share with me what it made you think about. What was your #AHA moment or #BOL (breakthrough out loud).
There’s no judgment here. There’s just sheer encouragement.
I believe in you and I love you. Stay close and get ready for Step 3 of creating a powerful speech coming soon.