Tips to Create a Powerful Message – Part 1
I’m very excited to do something I’ve never done before–share a series of blogs over the next several weeks about the 5 steps to create a powerful message. Be sure to grab your notepad and pen as you DO NOT want to miss any of these upcoming blogs!
Whether you’ve stepped on my campus (live or virtual), you know I’ve been focusing a lot of my energy toward helping people become master orators and unforgettable speakers. You can always jump into a program to learn more and go deeper, but for now, I want to at least be able to introduce you to some techniques to help you master your messaging.
Whether it is speaking to one person in a conversation, or to many from a stage, it takes a lot of thoughtful pieces to create a powerful message. I’ve created 17 techniques that really make up the science of unforgettable speaking, but these top 5 are truly the anchors and framework for delivering a great message or speech.
Step 1 — Creating a clear distinction between your content and your stories.
You need to have both content and stories. Content delivers value, but stories deliver connection. Some of the best speakers out there are doing one, but not both—they are either all content or all stories. Most people deliver all content with very little opportunity to make real connections with their audience. So, let’s unpack that a bit further.
You deliver content because it’s the intellectual learning that you’re going to teach your audience. Whether it’s new concepts or theories, content provides your audience with insights to move forward. Your content is typically why they follow you as an expert, coach, or leader–because you have insights on topics like neuro-linguistic programming, behavior management, media marketing, personal perseverance, or transformation. You are the content provider for that body of work, meaning your intellectual property will help move them forward in their life in that area. Content is super important.
The mistake most speakers and presenters make is that they give you all that content and you walk away with value, but you missed a huge part of the connection with the speaker. That comes from the story.
The story is the experience that you share that grounds in the content and makes it real. If you are sharing a story about a time in your life, it does not necessarily have to tie directly into the content. Your story gives the content context, 3D, and texture. The story is what brings the content to life. The story is what allows the audience to see themselves in you. It creates the vibration and the energy exchange. The content creates an intellectual exchange, whereas the story creates an energy exchange.
When people connect to your story, they will respect and be loyal to you. Those two things are the biggest missing link most presenters lack. Why? Because sharing a story requires vulnerability. To deliver a really great story, you must be able to access some level of emotion, some level of transparency. Most presenters (either online, virtually or on a live stage, sometimes even in ministry or business) have walls up.
Powerful stories support your content and seal it. Here is an example of how a story can support the content if I were giving a speech on finances. “Content” might be about measuring your finances and knowing where your finances are. “Story” might be about your willingness to step in and adjust things if you are spending too much or not enough. Then, I add in a story:
There was a time in my life when I didn’t know where my finances were. I tended to wish, hope, and pray that I didn’t run out of money before the end of the month. I would come home from a speaking event early in my career, and I would pray that when I opened the door and flipped the switch that the lights would come on.
I gave you content and added in a story or an experience to give context and establish a connection. You want to make a clear distinction between the two and not have them mesh to the point where you can’t tell where the content ends, and the story begins. You want to create a nice flow.
There are 4 more steps to creating a powerful message coming over the next several weeks, so please make sure you come back each week.
I love reading your comments. I love seeing you engage. I love when you tell me how you feel or how each new topic relates to your life. So please continue to comment below as they mean everything to me. Is content vs. story something you’ve been working on? Have you ever heard someone speak who only delivered content? Let me know your big AHA or how you can use a story to enhance your content.
Remember, this is your home. We’re your tribe, and I’m your sister in prosperity and possibility
I love you and I believe in you.